Case Study: Hot Haven Sauna Wrap

May 15

Overview

Hot Haven Sauna Studios, known for their premium wellness experiences, was launching an innovative new product—the Sauna Wrap. Designed to enhance at-home wellness routines, the Sauna Wrap was set to disrupt the market. To support their launch, Hot Haven needed a comprehensive media package that could showcase the product’s features and benefits across multiple channels.

Max Miller Media partnered with Hot Haven to create a tailored suite of marketing assets. The results? The Sauna Wrap sold out within six weeks of its launch, exceeding all expectations.

The Challenge

Hot Haven sought to create excitement around their new Sauna Wrap product while highlighting its benefits in a visually compelling way. They needed a media package that could:

1. Showcase the Sauna Wrap’s premium design and functionality.

2. Drive engagement on social media and their website.

3. Provide long-term marketing value with reusable content assets.

Our Solution

To meet Hot Haven’s goals, Max Miller Media crafted a comprehensive production plan that included a one-day shoot featuring the product and several models. Our focus was on creating a diverse range of content tailored to their immediate launch needs and future marketing efforts.

What We Delivered

1. Photo Album

• A high-quality collection of photos showcasing the Sauna Wrap in use, highlighting its sleek design, ease of use, and health benefits.

• These images were optimized for use on their website, email campaigns, and social media ads.

2. Social Media Videos

• Multiple short-form videos were produced, designed to grab attention on platforms like Instagram, Facebook, and TikTok.

• The videos emphasized the Sauna Wrap’s innovative features, with testimonials and lifestyle shots to connect emotionally with the audience.

3. Media Catalog

• A curated collection of individual clips from the shoot, providing Hot Haven with versatile content for future campaigns, product promotions, and ads.

The Results

The media package played a pivotal role in the Sauna Wrap’s successful launch.

• Rapid Sell-Out: The Sauna Wrap sold out within just weeks of going to market.

• Boosted Brand Awareness: The visually stunning social media videos generated significant engagement, driving traffic to Hot Haven’s website and building excitement around the product.

• Content Longevity: The media catalog gave Hot Haven a library of reusable assets, ensuring they could sustain their marketing momentum well beyond the launch phase.

Client Testimonial

Max Miller Media exceeded our expectations in every way! Their patience, understanding, and creative insights transformed our videos into something truly remarkable. Max didn't just take our vision—he multiplied it tenfold! We aimed to uplevel our website and launch our eCommerce platform, and Max was instrumental in making it happen. His organization and efficiency ensured a seamless process, delivering results beyond our wildest hopes. An outstanding company with top-notch work! We couldn't be happier with the outcome. - Jenica Johnson Mnich, Co-Founder

Conclusion

Hot Haven Sauna Studios’ Sauna Wrap launch demonstrates the power of high-quality video and photo content in driving product success. By combining creativity with strategic planning, Max Miller Media helped Hot Haven achieve an unforgettable product debut and set the stage for future growth.

Looking to elevate your next product launch? Contact Max Miller Media today to create a custom media package that delivers results!