Building a nationwide media catalog of over 100 facilities
Overview
Max Miller Media has embarked on a monumental project with Shaw Sports Turf, one of the leading names in athletic field surfaces. Since 2022 we have built a media catalog that showcased over 100 facilities across 25 states. By adopting a video production and marketing-first approach, we aimed to create high-quality, impactful content that would serve as powerful marketing tools for Shaw Sports Turf and their partners.
Approach
1. Coordination and Compliance:
We collaborated with Shaw Sports Turf's territory managers, athletic directors, parks departments, coaches, school administrators, league and university drone compliance departments, and the FAA to ensure seamless operations.
Each flight was properly insured through Skywatch to maintain safety and compliance standards.
2. Nationwide Network:
Utilized a network of licensed drone operators across the country. Each operator received detailed shot lists and specific instructions to ensure consistency in frame rates, resolution, and color profiles, resulting in seamlessly matched content.
3. Content Creation:
- Captured high-quality photos and videos of 156 fields at over 100 facilities, emphasizing a consistent and professional visual standard.
Results
1. Territory Videos:
Final edited videos were used across Shaw Sports Turf’s social media channels. Territory representatives used them as effective selling tools for potential future venues. The videos also enhanced the visual appeal of trade show booths.
2. Social Media Content:
Individual video clips were tailored for social media stories and TikToks, enabling social managers to easily add text overlays on high-quality aerial footage.
3. High-Quality Photos:
Delivered dozens of edited photos of each facility, providing assets for:
Social posts
Social graphics
Website branding and imagery
Print material on flyers
Banners and signage for events and trade shows
4. Marketing Distribution:
As part of the marketing initiative, the media was distributed to each respective school, team, and parks department. This strategy allowed the entities to share and use high-quality media, extending the reach and impact beyond Shaw Sports Turf’s immediate network.
Conclusion
This ongoing project has been a resounding success, demonstrating the power of a video production and marketing-first approach. By creating a comprehensive media catalog, we've provided Shaw Sports Turf and their partners with dynamic marketing assets that not only enhance their social media presence but also serve as valuable tools for sales and branding efforts. The initiative not only showcases the quality of Shaw Sports Turf’s products but also strengthens relationships with educational and recreational institutions nationwide, ultimately driving more visibility and business opportunities.
