Case Study: Custom Flavors – Showcasing Industry-Leading Facilities
Overview
Custom Flavors, a leader in flavor innovation, specializes in creating premium Certified Organic, Organic Compliant, Natural, and N&A flavors, extracts, and essences for the food and beverage industries. To highlight their state-of-the-art facilities and advanced manufacturing capabilities, they sought a video that would showcase their large-scale, efficient, and technologically advanced processes to potential customers.
Max Miller Media partnered with Custom Flavors to produce a dynamic facilities showcase and additional marketing assets, equipping them with a suite of content to strengthen their brand presence across multiple platforms.
The Challenge
Custom Flavors needed more than just a video. They wanted to:
1. Impress potential customers with a professional showcase of their facility’s scale, efficiency, and technology.
2. Expand their content library for use across social media, print materials, and their website.
3. Enhance their trade show presence with visually compelling content that could play on loop without sound.
Our Solution
We designed a strategic approach to maximize the value of this project, capturing both the scale of Custom Flavors’ operations and the fine details of their process. This included producing a flagship facilities showcase video, along with additional assets tailored to their broader marketing needs.
What We Delivered
1. Facilities Showcase Video
• A professional, polished video highlighting the scale, efficiency, and technological sophistication of Custom Flavors’ manufacturing process.
• Focused on presenting the company’s expertise, innovation, and commitment to quality.
2. Photography
• A library of high-quality images featuring their facility, processes, and products.
• Optimized for use across their website, social media, and print marketing materials.
3. Trade Show Video
• A visually stunning video designed to play on loop at trade shows.
• Captured the essence of their manufacturing capabilities with impactful footage and on-screen graphics, ensuring it was effective even without sound.
The Results
The content package we provided elevated Custom Flavors’ marketing efforts and helped position them as a leader in the industry.
• Enhanced Credibility: The facilities showcase video impressed potential customers, demonstrating the scale and sophistication of their operations.
• Increased Engagement: The photos and trade show video boosted their social media presence, website performance, and trade show engagement.
• Versatile Marketing Assets: With a library of professional content, Custom Flavors gained the flexibility to adapt their marketing efforts for different channels and campaigns.
Client Testimonial
“Working with Max and his crew was an excellent experience for myself and our Marketing team. He was within budget and on schedule throughout our project and also supported us with format adjustment after our project was complete. We look forward to using him soon in an upcoming marketing video initiative.” – Alex Wendling, President - Custom Flavors
Conclusion
The Custom Flavors project highlights the importance of professional video and photography in communicating a brand’s strengths. By combining creativity and strategy, Max Miller Media helped Custom Flavors showcase their capabilities, attract new customers, and stand out in a competitive industry.
Ready to showcase your facilities or brand? Contact Max Miller Media today to create content that leaves a lasting impression!
