Why Video = SEO Gold

Written By Max Miller

The best Business STRATEGY take AWAY FROM THE WEALTHY CREATIVE MASTERMIND – search engine optimization


At the Mastermind, one SEO session made it crystal clear: Google doesn’t just rank websites. It ranks experiences.

Here’s why video is a cheat code for search in 2025:

✅ 88x higher engagement.

  • Websites with video keep users on the page dramatically longer. That’s not a minor boost—it’s a ranking multiplier.

✅ Video proves EEAT.

  • Google’s looking for Experience, Expertise, Authority, and Trust. A well-crafted testimonial, how-to, or founder video checks every one of those boxes—visually and emotionally.

✅ It signals you’re real.

  • Stock photos and generic text don’t cut it anymore. Real voices. Real clients. Real footage. That’s what helps people trust you (and what Google rewards).

🎯 Action Tip:

Host your videos on YouTube, embed them natively on your site, and include keyword overlays or captions. Make sure they live on your Google Business Profile, too.

The bottom line? If you’re investing in SEO without investing in video, you’re leaving results on the table.

Max Miller
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