How to Plan a Successful Corporate Video Shoot: From Concept to Completion
planning, seamless execution, and attention to detail at every step. Whether you’re showcasing a state-of-the-art installation or telling the story behind your business, a professional video can elevate your brand and captivate your audience.
At Max Miller Media, we follow a proven process that ensures every project runs smoothly and delivers exceptional results. Here’s a step-by-step guide to planning a successful corporate video shoot—from concept to completion.
Step 1: Pre-Production—Laying the Groundwork
Pre-production is the foundation of any great video. This phase focuses on organization and aligning the project’s goals with execution.
Key Steps:
1. Onboarding Call
We kick things off with an onboarding call, where we dive into your vision, objectives, and the details of your project. we ensure your goals and audience are at the forefront of every decision.
2. Develop a Shot List
We create a detailed shot list outlining every element to be captured, from interviews to B-roll footage.
3. Determine Site Contacts
Clear communication is key. We identify on-site contacts at our production location to ensure smooth coordination during the shoot.
4. Plan Interview Details
A list of interviewees and tailored interview questions is prepared to capture authentic and meaningful stories.
5. Coordinate the Shooting Schedule
Collaborating with your team and site contacts, we lock down a schedule that accommodates all involved parties.
Pro Tip: Schedule the shoot no later than 10 days after finalizing the conversation with your on-site contacts. This ensures all logistics are solidified and everyone is prepared.
Step 2: Production—Bringing the Vision to Life
This is where the magic happens. Our team captures high-quality visuals and audio to tell your story.
Key Steps:
1. Capture Footage
Whether it’s showcasing a cutting-edge LED display or a beautifully designed office, we document your services or products in their best light.
2. Record Interviews
Interviews provide the narrative backbone for your video. Our experienced team ensures your interviewees feel comfortable and look their best on camera.
3. Shoot B-Roll
We capture additional footage to enrich the story, such as establishing shots of the facility or action shots of employees at work.
Pro Tip: Include a mix of wide, medium, and close-up shots in your B-roll to create dynamic and engaging visuals.
Step 3: Post-Production—Crafting the Story
Once production is complete, we shape the raw footage into a polished video.
Key Steps:
1. Back Up Footage
All footage is backed up on hard drives and cloud storage to ensure its safety.
2. Create Edits
We craft the first version of your video (Version 1.0) with a rapid turnaround time.
3. Submit for Review
Version 1.0 is shared via a Vimeo link for your review and feedback.
Step 4: Delivery—Finalizing and Sharing
The final phase ensures you have everything you need to share your video with the world.
Key Steps:
1. Revisions
revisions allow us to fine-tune the video to your exact specifications.
2. Deliver Final Cut
The final video is delivered via Dropbox, including formats optimized for social media platforms.
Pro Tip: Utilize different versions of your video (e.g., 60-second social media cuts) to maximize reach across platforms.
Why Choose Max Miller Media?
From pre-production to delivery, our meticulous process ensures your corporate video stands out. With experience creating content for industries ranging from construction and sports to nonprofits, we understand how to tailor each project to meet unique goals.
Ready to bring your vision to life? Contact us today to plan your next corporate video shoot and make your story unforgettable.
