Case Study: Shaw Sports Turf – Showcasing the Innovation of Game On

Oct 1

Overview

Shaw Sports Turf, a leader in sports field innovation, launched an industry-changing product called Game On. This revolutionary turf allows for intricate, seamless designs to be manufactured directly into the playing surface, resulting in faster installations, safer fields, and greater durability. To highlight the product’s capabilities, Shaw Sports Turf needed a comprehensive video and media package to showcase their work across multiple facilities.

Max Miller Media partnered with Shaw Sports Turf to create an extensive content package that delivered on a tight deadline, providing tools that elevated their conference presentation, sales efforts, and trade show presence.

The Challenge

Shaw Sports Turf’s vision required capturing the scope and impact of their new product across 13 facilities in 8 territories. With a timeline of just six weeks, the project included:

1. Recording interviews with 9 customers to share their experiences with Game On.

2. Capturing footage and still photos of each facility to showcase the intricate designs and quality of the fields.

3. Delivering a versatile suite of media content for use in a conference presentation, trade shows, and ongoing marketing campaigns.

Our Solution

To meet Shaw Sports Turf’s needs within the tight timeframe, we developed a detailed production and post-production plan. By efficiently managing logistics, coordinating with multiple stakeholders, and maintaining high creative standards, we produced a comprehensive media package that exceeded expectations.

What We Delivered

1. Conference Presentation Video

• A 7.5-minute video featuring all 9 customer interviews and footage from all 13 facilities.

• Highlighted the benefits of Game On, such as quicker installations, safer playing surfaces, and longer-lasting fields.

• Served as a centerpiece for Shaw’s presentation at a major conference.

2. Individual Testimonial Videos

• Delivered 9 individual videos, each featuring a specific customer interview paired with visuals of their facility.

• Perfect for use in targeted sales efforts and on Shaw’s website and social media platforms.

3. Facility Photography

• High-quality still photos of each of the 13 facilities, capturing the intricate designs and quality of the Game On fields.

• Provided valuable assets for use in brochures, social media, and other marketing materials.

4. Trade Show Video

• A looping video showcasing all 13 facilities, complete with logos and customer quote graphics.

• Designed for use at trade show booths, with engaging visuals that required no audio for impact.

The Results

The Game On media package provided Shaw Sports Turf with a dynamic, versatile suite of content that showcased their innovative product in multiple formats.

• Conference Success: The flagship video impressed conference attendees, positioning Shaw as a leader in turf innovation.

• Sales Enablement: The individual testimonial videos helped Shaw’s sales team connect with prospects by showcasing real-world success stories.

• Brand Visibility: The trade show video and facility photography enhanced Shaw’s presence at events and on digital platforms, driving interest in Game On.

Client Testimonial

“Max is very reliable and very professional! He has great vision on what to do for videos! The company I work for, Shaw Sports Turf, has been using him for years, we've done a great deal with him and trust him to do a great job!” – Jennifer Muse, Marketing Director - Shaw Turf

Conclusion

The Shaw Sports Turf project demonstrates the power of strategic video and photography in launching innovative products. By combining compelling customer stories with stunning visuals, Max Miller Media helped Shaw Sports Turf showcase their Game On product and drive excitement in the market.

Looking to highlight your next big innovation? Contact Max Miller Media today to create a custom media package that delivers results!